Porträtfoto von Florian Schleicher

Community Lunch: Sustainability Projects’ Nr. 1 Marketing Mistake 

Sep 04
Wednesday
12:30
‏‏‎ ‎-‏‏‎ ‎13:30
Organisation: Climate Lab

— Members only —

Sustainability Projects’ Nr. 1 Marketing Mistake 

  • The 3 most important steps for your marketing strategy
  • How can we truly understand our clients?
  • How can you make your start-up or project “sustainably” successful?

It’s never been so easy to do marketing. And it’s never been so easy to start a new project or found a new start-up.

Still, countless companies fail every year: Nine out of ten start-ups fail. Two-thirds of all projects never achieve an ROI. Many projects shut down mere months after they’re started. Why does this happen, and how can you use your marketing strategy to make your work “sustainably” successful?

Over a sandwich lunc, we’ll discuss these questions and more with green marketing expert Florian Schleicher from FutureS.

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About Florian Schleicher: 

Florian knows that marketing is a superpower and helps organizations effectively use it for a more sustainable future.

For over 15 years, Florian has worked with and consulted companies on their marketing strategies. His experience ranges from leading marketing roles at large international corporations like McDonald’s as well as work with Greenpeace and other NGOs, agencies and the start-up Too Good to Go, .

Now, with his marketing studio FutureS, Florian works with organizations to help them tell their sustainability stories and achieve their goals for humanity, profit and our planet. He combines strategy, marketing and sustainability in his coaching, workshops, concepts and innovative training formats. He also has a newsletter and interviews marketing experts about sustainability for the FutureStrategies podcast.

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