Communicating credibly about sustainability without falling into the greenwashing trap is becoming increasingly important for companies. In this workshop with Kim Y. Mühl, Senior Learning Consultant at the Terra Institute, we will work on:
- How to communicate about sustainability clearly and credibly;
- The requirements the EU’s Green Claims Directive sets for companies;
- How we can avoid greenwashing and implement responsible, authentic communication plans.
Look forward to practical examples and exercises that will help you optimize your communication strategy and avoid greenwashing.
Location: 8th floor
